Communication Plan

PlanThe Carson City School District's (CCSD's) Communications Department and Public Information Officer exists to manage communication for the district and the Board of Trustees with their respective internal and external audiences. We are committed to helping the district achieve its strategic plan of providing quality education that prepares all children for a successful future. Our mission is to establish positive relationships and credibility between CCSD and its audiences through the timely and accurate dissemination of information. The department also serves as a crucial link between the media and the district in both proactive and reactive news situations. 

Please click here to review the 2017-2018 Strategic Communications Plan. This communications plan serves as a guide for CCSD communication strategies. It ensures the communications efforts align with the district’s Strategic Plan and meet the district’s public relations and school communications Accepted Practice, the district Policy No. 901 for Public Relations, Policy No. 265 and Regulation No. 265 for Social Media Application and Policy No. 904 for School Visitors. It also guides the district as it communicates key messages effectively to all its audiences. 

Understanding newsworthiness and 12 factors that constitute news value. 
  1. Timeliness
  2. Proximity
  3. Exceptional quality
  4. Possible future impact
  5. Prominence
  6. Conflict
  7. The number of people involved or affected
  8. Consequence
  9. Human interest
  10. Pathos
  11. Shock value
  12. Titillation component